What If Nobody Gives a Crap About My App? – And 50k Ways You Can Change That

By Florence Adrian 4th Oct, 2020

Anyone can make a mobile or website app these days, but not many of us can make THE App. If you were wondering what you can do to avoid creating an app that will never see the light of day, you’ve come to the right place, There are 50k ways to change the fact that nobody gives a crap about your app and we will share the most important ones with you.

1. Get Clear On The Problem You Are Solving

The first questions you should ask yourself are:

  • What’s the problem I am solving?
  • How am I going to solve it in a unique way?

“If you focus on the problem instead of the money, the money part of it comes.” – Fred Cary

Don’t think about it as a billion-dollar idea instead think about the problem you are solving.

2. Know Who Your Audience Is and Where They Are

Think of your app as the road that will get your solution to the people who need it. Before you start building your app, you need to do dive-in and do some research about your target market. Depending on the type of app you are building your audience will most likely be on different online platforms. Once you define who they are and where you can find them then you should start building your following. Understand your demographic and become a part of their communities. The first nucleus is the first 1,000 people that will really love you. Consider them a core element of your audience that you will nurture over time and that will help you get those initial 50,000 downloads once you go live.

“Become relevant with the people that are your likely audience before your app gets released.” – Fred Cary

3. Create A Compelling Landing Page

When you have an idea and you hire a developer to develop your app, they will develop what you tell them, which means you have to think about every detail in advance. At IdeaPros, we first do a survey with potential users and then use the landing page to get feedback from the audience on certain features of the app. The user experience is critical for getting the initial downloads and keeping people on your platform. 

“The only thing worse than having an app that just sits there and does nothing is having an app that gets all these downloads and then everybody leaves.” – Fred Cary

4. Pre-Launch Testing

When you have an idea and you hire a developer to develop your app, they will develop what you tell them, which means you have to think about every detail in advance. At IdeaPros, we first do a survey with potential users and then use the landing page to get feedback from the audience on certain features of the app. The user experience is critical for getting the initial downloads and keeping people on your platform. 

“You don’t want somebody to download your app. You want people that become passionate advocates of your brand.” – Fred Cary

5. Strategic Sales Funnels

Knowing about strategic sales funnels is important before you go live, but have in mind that this step makes sense only when you take all the previous ones. There are probably seven different types of funnels we utilize to attract the audience and we will talk about three of them:

  1. Lead Magnet Funnel – Bringing people to your landing page or app.
  2. Challenge Funnel – Find something with a viral element to it and give a challenge to your audience. The challenge component helps you create an atmosphere where people are not only engaging with you but also with their friends.
  3. Affiliate Funnel – Working with big names in your industry by offering them something they can benefit from and partnering up with influencers on social media. 

And don’t forget: If you want to build something your customers want the way to do it is by focusing on the people and not on the product.

IdeaPros is a Super Venture Partner™ who has the resources, experience, and tools to help you succeed at this step or any step in the entrepreneurial journey. 
We partner with entrepreneurs at any stage and who are ready to invest in their idea. Apply for an interview and let’s explore partnering together. APPLY HERE

Want to see products we have launched?  Check out IdeaPros Launchpad!