Creating and presenting the best pitch is essential to grabbing investors’ interest and eventually closing a deal.
A “must” for startup entrepreneurs is thorough market research. Market research demonstrates how fit your business idea is in the current market. Add your data and results to your presentation to help provide how you’ve come up with the best solutions.
IdeaPros, a Super Venture Partner™, aims to partner with entrepreneurs and startups to establish revolutionary companies. We do this by unveiling products that consumers need, suggests a few pointers in creating the perfect pitch to impress your target audience and ultimately get your invention, app, product or idea successfully funded.
Consistency in your presentation
The slides in your presentation must be consistent. This means you have to use the same font style, readable font size and the same theme throughout your pitch deck. Also, it is advisable to use design, color scheme, and images that match your business concept and your target consumers.
Research your competitors
Check out all related websites to your product. This way you can have an idea of their similarities and know what the commonly used graphics, colors, and font styles are. It doesn’t mean that you have to use the same design but at least get an idea and go from there. Use your creativity. Prepare a business plan layout that will still separate you from the rest of the competition without compromising your sales message throughout your pitch deck.
Keep it simple
The goal in creating your presentation is to help investors understand your entrepreneurial invention funding needs. The introduction is an essential part because for some people first impressions are everything. Make sure that you introduce your company and business idea in an easy-to-understand fashion by using simple words, avoid using jargon and terminologies that are too technical that most people won’t understand. As you deliver your speech, loosen up a bit and consider your audience your friends.
Do not stick tightly to your script
Remember your speech by heart. Memorize the sequence and bullet points in your presentation. Discuss it as if you are in a conversation with your audience. This will prevent you from sounding monotonous or uninteresting.
As the head of the project, you should be able to explain your business idea in one to two sentences or about 30 seconds. Identify the problem that you are trying to solve, then explain how your product can help bridge that gap. As advised by IdeaPros, CEO and Co-Founder, Michael Corradini, “Be concise and straight to the point when you articulate your business idea”.
Focus on your product highlights
Though it might have more exciting features, prioritize the main functions that are important for investors and consumers to know and understand. Presenting a pitch deck is often scheduled, so you have to maximize the time given to you. Remember that every minute counts. At the end of your presentation, time might be provided for questions to be answered. When someone asks about the other features of your product, that’s your cue to discuss it in more detail.
In discussing your competitors that have similarities to your business idea, make sure that it doesn’t take up more than a minute or two. Directly tackle what separates your business concept or product from your competitors and why it is a better alternative.
Do not forget to introduce your team and their background
You want to give investors an idea of your team’s expertise and gain their trust. They will then realize that they will be working with the right people and that it won’t be a bad investment. Moreover, this will give your potential investors the impression that you are confident and excited to work with your team.
IdeaPros is a Super Venture Partner™ that help inventors, app creators, and business owners. We have the resources, experience, and tools to help you succeed at this step or any step in the entrepreneurial journey.
We partner with entrepreneurs at any stage and who are ready to invest in the success of their idea. Apply for an interview and let’s explore partnering together.